Shijiazhuang Xianxing Brand Design Co., Ltd./Hu Yisong/Yang Linghua/Han Xiaoyang/ Cui Jinlong
Project Discribe
The brand symbol of Yifang Anti-Aging is rooted in the Chinese character “方”. It builds a modern visual system that carries Eastern wisdom. A rounded-rhombus outline embodies the ancient cosmic view of “round sky, square earth”. Inside, the character “方” is reshaped into an open human figure, declaring a people-first philosophy. A dot at the top stands for a living cell; below it, a balance scale represents precision science. Together they form a perfect dialogue between “Dao” and “Shu”—wisdom and technique. This concise language conveys the brand’s unique proposition: fuse the balancing wisdom of Traditional Chinese Medicine with the precision of Western technology. Simplicity hides depth; balance radiates vitality, injecting new humanistic and technological meaning into the conventional medical-aesthetics field. These elements become a flexible, extendable DNA that systematically delivers the core value: “Eastern wisdom as the way, Western science as the method.”












